Why should we enter awards?

“I am often asked why should we enter awards and what are the benefits to me or my business. My reply is that winning a business or personal award will raise your profile, the profile of your company, enhance your reputation, instil trust to your customers and attract new business, which will ultimately make you more profitable. Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels and breaking into new markets. In short, it will prove you are better than your competitors.”

Faiza Shafeek of Carrot Events, organisers of the awards