2018 Sponsorship Opportunities

The Business Women Excellence Awards provide our sponsors with a wide variety of sponsorship opportunities and wonderful benefits with a meaningful touch point for your business allowing you to connect with other professionals who also value this opportunity to get involved within the heart of the business community fabric and connect directly with the areas business leaders.

We look forward to working together to customise a sponsorship package that will compliment your company's objectives across the board and optimise both your investment and return.

Business Women Excellence Awards

A recent report by Forbes says:


Why should you become a sponsor?
Sponsoring events such as trade shows, business awards and exhibitions can have an incredible return on investment. A carefully selected sponsorship agreement can give you a lot of bang for your marketing buck, boost your brand reach and supplement your print and online marketing efforts.

Research has found about 81% of the attendees to an event that you sponsor have buying authority and 67% of all attendees represent a new prospect and potential customer for companies. This means your company has a fantastic opportunity to showcase and sell your product to a highly engaged target market. More money is being spent on sponsorship worldwide as technology advances and the events themselves can now give sponsors even more data and insight into their target market.

Business Women Excellence Awards

Still not sure whether event sponsorship is right for you? Let's take a look at the 7 most important reasons why your business should consider sponsoring an event such as the Business Women Excellence Awards 2018 - Sussex Edition


1. Putting your business front and centre

Sponsoring an event or conference gives your business authority in your industry and this boosts your credibility. Your brand will be seen throughout various elements of the event and attendees eager to learn more about your business will come to find you. And sponsoring an event such as the Business Women Excellence Awards can mean a lot more than displaying your logo.

Some B2B events offer sponsorship packages that include a speaking spot. This is a fantastic way to showcase your expertise to a large engaged audience. Just don't make the mistake of boasting too much about your product or service in your presentation. Using the stage as a platform for a sales pitch is considered a real audience turn off.


2. Get in front of your target market

If your business chooses to sponsor an event, 90% of the decision will be based on who is attending the event. And this makes sense. If the event you're sponsoring is the best fit, you're likely to have access to many of people in your target market, who you can build relationships with.


3. Brand awareness & media exposure

Event sponsorship also gives your brand the opportunity to generate awareness, boost the perceived image of your business and gain media exposure. Certain elements of your sponsorship are negotiable. This includes naming rights, when your brand is mentioned and what collateral your brand will be included on. For example, conference apps and maps can prominently display your logo. The more your brand name is associated with positive experiences or emotions the stronger your brand awareness will be.


4. Increase your reach and exposure to new clients, customers and businesses

Events don't just have the audience in the room. Think about all the ways the organisers have promoted the event - social media, magazine and newspaper advertising, radio, emails and possibly even television commercials. As a sponsor your name and logo will potentially be used during these outreach campaigns. It will also be used when approaching other businesses for sponsorship - again increasing your reach and boosting your authority in your industry.


5. Reconnect with customers and engage with an audience

If you're in a relatively small industry there's a chance you will have the opportunity to speak with some of your current customers by sponsoring an event. This will give you a great chance to reconnect and get feedback on how your service or product is performing. You can also use the event as an opportunity to educate your customers about any upcoming upgrades or releases.


6. Generate strong leads

Events and conferences are a great way to generate quality leads because they're full of people actively interested in learning and improving aspects of their business operations.You need to get out there, interact with the event attendees and stand out amongst the crowd.


7. Deliver great ROI

Sponsoring an event can often be cheaper and have a higher return on investment (ROI) other advertising methods. This is because events such as the Business Women Excellence Awards have a very specific target market. General advertising is usually less specific and therefore less likely to have a high concentration of your target audience. This isn't always the case, but it's absolutely worth doing a comparative ROI analysis on what your business has achieved in the past through advertising and what they can expect from sponsoring an event.

Business Women Excellence Awards

Final thoughts

Sponsoring an event such as the Business Women Excellence Awards can be well worth the investment if you are clear about your goals. A well-planned event presence can generate quality leads, deliver great ROI, increase your brand reach, exposure and awareness put you in front of your target market and best of all, build your brand's authority.

If you think "this is a great way for my company to promote itself" - then call us on 01323 723325 or email info@carrotevents.co.uk and start the ball rolling towards becoming one of our valued VIP sponsors for the Business Women Excellence Awards 2018 - Sussex Edition

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Stay in touch with all the latest news about the Business Women Excellence Awards and from our parent company, Carrot Events Ltd

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Christina Ewbank, ACES